HKTVmall WeChat Mini Program
Led the China-market WeChat Mini Program design from concept to launch in four months, successfully bringing new users into the HKTVmall ecosystem.
2012 — 2026
Journey from visual storytelling to scalable product systems.
Shoalter of HKTV Group
Promoted to Staff Product Designer and became the company’s key product design lead.
HKTV 3PL Merchant Management System
Independently designed HKTV’s end-to-end 3PL Merchant Management System, helping scale merchant operations and contribute to GMV growth.
ASUS VeriView / ROG Armoury Crate 3.0
Designed UI experiences for ASUS VeriView and contributed UI design to ROG Armoury Crate 3.0, bringing clearer control and visual precision to high-performance technology products.
Hotel Loyalty Reward App
Designed a loyalty rewards app for notable hotel groups in Malaysia, translating membership value, rewards, and repeat-stay behavior into a simple mobile experience.
Hemisphere Hotel Group
Developed branding and packaging design across Hemisphere Hotel Group’s hotels and resorts, creating a consistent identity across guest touchpoints.
Revenue Harvest / revPAY / Taobao
First collaboration with an international brand. Led revPAY’s web checkout experience for its Taobao partnership, a payment flow still in use today. Also designed the UI/UX for Revenue Harvest’s handheld POS payment device, used across Malaysia.
Discover Miri App
First collaboration with a government tourism board — and the first project as an independent Product Designer, defining the product experience, user journey, and digital strategy for discovering Miri.
Visit Miri Year
Led the tourism campaign’s brand identity and website design, translating Miri’s local culture, destinations, and ambitions into a unified digital experience.
Kit Hin
Created brand identity and packaging design for Kit Hin, supporting a product positioned for international export markets.
Corporate Web Design Sprint
Independently designed 22 corporate websites across different industries within one month. Every site was given its own visual direction and personality — no repeated templates, no recycled solutions.
Kuching Marathon 2016
Designed the complete website and registration experience that helped launch Kuching Marathon as a major local race event — from its public-facing digital identity to the end-to-end participant sign-up journey.
Core System Technologies
Joined Core System Technologies and began building commercial digital experiences across websites, products, branding, and diverse industries.
Layer Up — Microsoft Malaysia Collaboration
Collaborated with Microsoft Malaysia on Layer Up, a final-year game design project created to bring local culture to a wider audience through interactive play and storytelling.
Swinburne University of Technology, Melbourne
Entered the Multimedia Design program, building a foundation across interaction, visual communication, branding, and digital storytelling.